Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing.... More →
Twitter is a wordsmith’s best friend, so it’s no surprise that authors flock to the micro-social networking service to help launch their books. While most book launch campaigns on Twitter go under the radar, every once in awhile a hashtag will hit it big, or at least be so interesting that you can’t help [...]
We’ve gathered some of the interesting bits that had us pulling off our headphones to chat about. As the week comes to a close, we’re logging out with these in mind. Twitter Coordinates Cleanups with #riotcleanup Like the riots seen in Egypt and Iran earlier this year, Twitter and social media has been seen as [...]
I’m in Las Vegas right now attending The Word of Mouth Marketing Association’s 2010 Summit. WOMMA just announced the winners of their 2010 “WOMMY” awards, and I’m proud to announce that Affinitive has won the GOLD award, for best experiential marketing program, for our work with Random House! You can view our case study below. [...]