Affinitive’s Social Media Playground

One of our clients, Redwood Creek, has a series of collectible “Vintage Print” posters that they have been releasing over the past few years as no obligation takeaways for consumers. These Vintage Prints feature iconic, greater outdoors inspired scenes and are available to consumers at no cost via their community site Blaze the Trail. Recently, one [...]

Inspired by the best-selling book Groundswell (which should be on the bookshelf of anyone interested in word of mouth or social media marketing), Forrester has created the Groundswell Awards, which recognizes excellence in accomplishing business goals with social applications (categories include “Listening”, “Talking”, “Energizing”, “Supporting”, “Embracing”, “Managing”, and “Social Impact”). Affinitive is happy to announce [...]