While I know it’s very easy for us marketers to all get worked into social media hysteria, let’s not lose sight of the fact that over 80% of Word of Mouth recommendations happen offline. Twitter might be “sexy”, but face-to-face is still king. That being said, I find it surprising that more brands aren’t providing [...]
Affinitive’s Social Media Playground
Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing. Brought to you by Affinitive, a word of mouth and social media marketing, technology and strategic solutions firm located in New York City and San Francisco.
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License
© 2008-2010
Affinitive’s Social Media Playground — Design based on Cutline by Chris Pearson