Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing.... More →
The following chart from Marketing Sherpa takes a look at how brands and companies can best go about creating brand awareness, increasing affinity, and driving traffic to any targeted brand message. According to the study, in all of these scenarios a majority of brands and marketers turn to Social Media-driven strategy to make this happen. [...]
This post was inspired by some events that transpired over the past week. In a nutshell, the teenage daughter of a well-respected and all around nice guy in the WOM industry recently went missing. When word got out, it spread like wildfire and spurred a flurry of good samaritanism among others in the industry who [...]