Affinitive’s Social Media Playground

Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing. Brought to you by Affinitive, a word of mouth and social media marketing, technology and strategic solutions firm located in New York City and San Francisco.

Affinitive’s Social Media Playground

The Social Marketing “Land Grab”

August 11th, 2009 · Comments

“Social Media” are the two hottest buzz words on the block in the big, wide world of marketing.  Diving into the various social marketing platforms – such as Facebook, Flickr, Tumblr (or another blogging platform although I have all my pesos on Tumblr reigning supreme), and the hottest little platform on the list, Twitter, is [...]

[Read more →]

Tags: Marketing · Research · Self-Promotion · Social Media

Young Folks Don’t Care About Twitter… Maybe

August 5th, 2009 · Comments

There’s a lot of buzz over the “Teens Don’t Tweet” report published by the Nielsen Company today, including articles from Mashable and Business Insider.
While I have no evidence to argue against this other than the myriad personal anecdotes from teens in the comments of the media coverage (I tweet therefore we tweet!) and the [...]

[Read more →]

Tags: Industry News · Research · Social Media · Technology

New Comprehensive Word-of-Mouth Marketing Industry Report Released

July 30th, 2009 · Comments

On the heels of the first-of-its-kind WOM industry study in 2007, The Word of Mouth Marketing Association (WOMMA), in conjunction with PQ Media, just released their Word-of-Mouth Marketing Forecast 2009-2013: Spending, Trends & Analysis study. It’s chock full of great data and insight, and includes the following eye-opening prediction:
Total spending on WoM marketing is expected [...]

[Read more →]

Tags: Case Studies · Industry News · Marketing · Research · Social Media

The Future is Looking Bright for Social Networking and Word of Mouth Marketing

June 15th, 2009 · Comments

It’s no surprise that marketing budgets will continue to shift towards better ways to engage and reach consumers as this recession begins to subside. Continue with building better brand equity and not only will consumers remember you but feel a connection and loosen up pockets as more money begins to come in. This is also [...]

[Read more →]

Tags: Industry News · Marketing · Social Media

“Beyond Advertising” Study – A Strategic Path to the Digital Customer

April 6th, 2009 · Comments

Marketing channels, such as Word of Mouth Marketing and Online Marketing, are expected to grow to an astounding 27% of overall marketing expenditures by 2012, up from 7% in 2002, according to a new research study recently released by IBM Institute for Business Value titled “Beyond Advertising: Choosing a Strategic Path to the Digital Consumer”.
The [...]

[Read more →]

Tags: Industry News · Research

Baby Boomers Aren’t That Far Behind

March 4th, 2009 · Comments

I know I shouldn’t be, but I’m still a little amazed when I see the elderly chatting away on cell phones. It’s somewhat of a stark contrast for me because I remember seeing my grandmother’s rotary phone as a child and now I see her answering calls on her cell phone instead. And no, I’m [...]

[Read more →]

Tags: Industry News · Research · Social Media