It’s no surprise that marketing budgets will continue to shift towards better ways to engage and reach consumers as this recession begins to subside. Continue with building better brand equity and not only will consumers remember you but feel a connection and loosen up pockets as more money begins to come in. This is also [...]
The Future is Looking Bright for Social Networking and Word of Mouth Marketing
June 15th, 2009 · Comments
Tags: Industry News · Marketing · Social Media
“Beyond Advertising” Study - A Strategic Path to the Digital Customer
April 6th, 2009 · Comments
Marketing channels, such as Word of Mouth Marketing and Online Marketing, are expected to grow to an astounding 27% of overall marketing expenditures by 2012, up from 7% in 2002, according to a new research study recently released by IBM Institute for Business Value titled “Beyond Advertising: Choosing a Strategic Path to the Digital Consumer”.
The [...]
Tags: Industry News · Research
Baby Boomers Aren’t That Far Behind
March 4th, 2009 · Comments
I know I shouldn’t be, but I’m still a little amazed when I see the elderly chatting away on cell phones. It’s somewhat of a stark contrast for me because I remember seeing my grandmother’s rotary phone as a child and now I see her answering calls on her cell phone instead. And no, I’m [...]
Tags: Industry News · Research · Social Media
Facebook: It’s all fun and games… til your mom friend requests you
February 23rd, 2009 · Comments
Yesterday I signed onto to my Facebook account to find that I had received a friend request from my best friend from high school’s mom. How did this happen? Since when did it become acceptable for our parents to join Facebook?
Adults joining Facebook has become an increasingly popular and mildly disturbing trend. According to [...]
Tags: Industry News · Research · Social Media
New Social Media Survey: Twitter Rulez, MySpace Droolz
February 20th, 2009 · Comments
Abrams Research released a Social Media Survey this month, where they surveyed over 200 social media leaders from the US/Canada during Social Media Week (during January 2009). Their key findings are not surprising to me as a Social Media marketer, but happily reinforce much of what we believe to be true: brands should be on [...]
Tags: Industry News · Marketing · Research · Social Media
Word of Mouth and Social Media Marketing… “Tipping Point”, or “Jumping the Shark”?
November 18th, 2008 · Comments
(note: This post isn’t meant to be a critique of the recent WOMMA Summit but rather my general observations about the evolution of the WOM industry as a whole.)
I recently returned from WOMMA’s Word of Mouth Marketing Summit in Las Vegas. It was a fun (yet sleepless!) few days and it’s always great running into/reconnecting [...]
Tags: Industry News · Marketing · Social Media


