Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing.... More →
Two recent articles have caught my attention that attempt to challenge some of the fundamentals of word of mouth marketing theory and metrics: The first, Is the Tipping Point Toast, discusses challenges being made to the “influencer” model made famous in WOM101 books The Tipping Point and The Influentials. In it, Duncan Watts, a researcher [...]
At this week’s Word of Mouth Marketing Summit and Research Symposium, PQ Media presented findings from their first-of-its-kind, in-depth analysis of the word of mouth marketing industry: Word-of-Mouth (WoM) Marketing is the fastest-growing segment of the $254 billion marketing services sector of the media industry, which includes among others, branded entertainment, direct marketing and public [...]
For the past 9 months we have been working with The Nielsen Company to develop an innovative social media platform that allows consumers to become a collective voice of change and, in turn, influence the decision makers in the entertainment industry, while also helping Nielsen reinvent the ways it conducts audience measurement in our DVR [...]