Affinitive’s Social Media Playground

That’s the percentage of retailers who have NO plans to have a Facebook page. ONE. PERCENT.
That means that of the retailers surveyed in a survey by the e-tailing Group and PowerReviews in August and September of this year, Facebook will have almost 100% brand penetration, as reported by eMarketer.
Other interesting insights  from the survey:

More than [...]

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Following hot on the heels of Apple’s retail store success, Microsoft announced today that they are opening their first “Retail Experience Center”, a brick and mortar home for consumers to  “build connected shopping experiences and consumer loyalty, improve business insights and decision making, create operational efficiencies,” and ultimately, “address rising consumer expectation and competitive pressures [...]

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