Affinitive’s Social Media Playground

Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing. Brought to you by Affinitive, a word of mouth and social media marketing, technology and strategic solutions firm located in New York City and San Francisco.

Affinitive’s Social Media Playground

My ROI – Measuring the Returns of Social Network Marketing

February 23rd, 2009 · View Comments

I recently had the opportunity to attend the Online Community Unconference East 2009 at Baruch College here in New York City.  It was my first unconference and I thoroughly enjoyed it.  I met a lot of interesting people and participated in some lively discussions about online communities.  One particular session left me with a lot [...]

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