Affinitive’s Social Media Playground

Inspired by the best-selling book Groundswell (which should be on the bookshelf of anyone interested in word of mouth or social media marketing), Forrester has created the Groundswell Awards, which recognizes excellence in accomplishing business goals with social applications (categories include “Listening”, “Talking”, “Energizing”, “Supporting”, “Embracing”, “Managing”, and “Social Impact”). Affinitive is happy to announce [...]

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One of the most frequently used phrases regarding social media applications is “viral growth”. In an ideal world, this would mean that apps would provide some value to users who would then pass it on to their friends. In reality what happened is that the primary business model rapidly became forcing users to spam all [...]

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The phenomenal growth of Facebook after launching its application platform in May 2007 sent shockwaves to all other social networks. Where sites like MySpace had previously been actively attempting to block external widgets, they all began scrambling to implement their own APIs and embrace third party developers. Now, a year later, the primary competitor to [...]

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Recently, Facebook instituted new policies to crack down on the rampant spam that has plagued their platform since it launched. At the heart of the problem are “forced invites” and “passive news feeds”. The former are applications that prohibit people from using it unless they invite all their friends first and the later is the [...]

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Earlier this summer Facebook announced they were opening up their platform to allow developers to create social applications that could deeply integrate with their functionality and data (and in turn, take advantage of the “social graph” of their 30 million members). We see the potential here as being enormous, and are already hard at work [...]

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