Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing.... More →
I came across a recent report released by IBM titled “From Social Media to Social CRM” that any brand marketer developing social media marketing strategies should definitely check out (don’t worry, it’s a quick read you can tackle over lunch!) IBM surveyed 1,000 customers around the world (including 350 executives) to understand what drives consumers [...]
As companies continue to expand/extend their social footprints, they are increasingly benefiting from both the resulting traffic they are receiving from people sharing content from their websites with others as well as traffic to areas of their website containing user-generated content (UGC) from search engines. I refer to these concepts as Social Referrals and Social [...]
I fully intended on writing a blog post about this blog post by Umair Haque in Harvard Business Review, but it quickly (very quickly) turned into a seven page manifesto that certainly isn’t appropriate to publish here. I’d lose you three paragraphs in. In this post, Haque discusses the relationships that are created through all [...]