Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing.... More →
For those of us working on the front-lines of social marketing, we’re often faced with the challenge of clients telling us they are looking for one thing (i.e., “We want to identify and directly engaging 5,000 of our most passionate customers by developing a customer community”), but measuring the success/value of such initiatives against another [...]
OK, so you’ve identified your relevant social media channels and now have several outposts within social media. Your initiatives have proven successful at generating awareness, engaging in conversations and acquiring new relationships. The next logical step becomes how to evolve and connect these various pieces of your social media puzzle so that the whole becomes [...]