Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing.... More →
The phrase “social media” has evolved to become a blanket term for nearly all things digital, encompassing a diverse set of tactics, platforms, uses and benefits. The following 10 S’s of social media should help explain the key ways in which social media is being used (and abused). 1. Sharing Social media is built on [...]
How do you get people excited (and talking) about your great new product or service while it’s still in development? Here are five tips that have proven successful: Tip #1: Motivation If you are truly starting “from scratch,” with no existing customers (let alone an existing CRM system or even an email list), you’ll need [...]
Two related, but equally-important concepts related to word of mouth are “social capital” and “social currency.” Social capital can be best defined as an “investment in social relations with expected returns in marketplace.” It deals with the value of an individual’s social network/connections. For example, let’s say you have a great new product that you’d [...]