Affinitive’s Social Media Playground

How do you get people excited (and talking) about your great new product or service while it’s still in development? Here are five tips that have proven successful: Tip #1: Motivation If you are truly starting “from scratch,” with no existing customers (let alone an existing CRM system or even an email list), you’ll need [...]

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Two related, but equally-important concepts related to word of mouth are “social capital” and “social currency.” Social capital can be best defined as an “investment in social relations with expected returns in marketplace.” It deals with the value of an individual’s social network/connections. For example, let’s say you have a great new product that you’d [...]

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