Affinitive’s Social Media Playground

When marketers decide to use any marketing channel, they should always ladder back to the brand’s objectives. This is hardly a novel concept and is part of any strategic process, such as the famed Forrester POST methodology, that many use to determine a Social Marketing plan of action.
When it comes to Social Marketing specifically, those [...]

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So, you’re a social marketing professional with your fingers all over the Internet, constantly tapped into the river of information flowing out on the wire. Sometimes it feels like you are sitting behind the control panel of the Nebuchadnezzar watching the matrix flow down the screen in odd characters. In the future Tweets [...]

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Sunday marked my three-year anniversary with Affinitive. While three years might not be a monumental milestone for many who have been with companies for decades, in the agency world in this city – it is a measurable moment.  At least it is for me. My longest commitments outside of Affinitive are to my chihuahua and [...]

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OK Go – This Too Shall Pass from OK Go on Vimeo.
I don’t claim to have any of the answers to the many major issues that are currently plaguing the music industry. If I did, I wouldn’t be sitting at this desk. I’d be in world domination mode somewhere up on Broadway where Bad Boy [...]

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As anyone might have guessed, December 2009 brought with it a deluge of year-end retrospectives and year-ahead predictions in social marketing. Industry luminaries, climbers, and just about anyone with a Twitter account and an opinion spoke out.   By putting an ear to the ground one may have heard some harmony emerging, and innovation [...]

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As the new year hits full swing, we’re all in search of our list of hopeful (and overly ambitious?) resolutions for what the new year will bring. Eat healthier. Exercise more. Work hard. Play harder. My list seems to contain some variation of this every year.  So what will the new year bring to Social [...]

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