Tag Archives: Social Media

Contiki Wins At The Travel + Leisure SMITTYs

Posted 11 June 2012 | By | Categories: Self-Promotion | No Comments

Last Thursday, a few members of the Affinitive team attended the first annual Travel + Leisure SMITTY awards, which recognizes social media achievements in the travel and tourism industry.  We were happy to represent our client Contiki, who won for best single social media promotion for a Tour Operator. The award recognized Get On The Bus, a [...]

Project: WorldWide

Big News! Affinitive is now part of Project: WorldWide (we’ve been acquired!)

Posted 06 June 2012 | By | Categories: Industry News, PR, Self-Promotion | 4 Comments

  Way back in 2002, I cobbled together some code for an online “street team” platform that allowed record labels and movie studios to create buzz by mobilizing their fans and giving them tools to “get the word out”. We quickly saw the power of “engaging, empowering, and connecting” consumers and how passion extends far [...]


Playground Buzz – The Most Intriguing Social Media News of the Week

Posted 10 May 2012 | By | Categories: Industry News, Social Media, Technology | No Comments

Happy Friday, folks! Things have been abuzz in the office. When not pondering the mysterious elasticity of Jon Hamm’s face on the Emotions with Jon Hamm Tumblr, we’ve been feeling super meta playing Logos Quiz (seriously, Draw Something who?)  and surprisingly intrigued by guessing which Congress members have tattoos. Here’s what we’ve been linking each other to [...]

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When to Adopt a Social Media Trend

Posted 15 March 2012 | By | Categories: Marketing, Social Media, Strategy | No Comments

As an agency, people are often asking us if their company should participate in the latest and greatest social media trend to engage their customers.  It is a good question, but it is usually the wrong one.  A better question might be, “Is my brand ready for this trend?”.  Every new initiative in social media [...]


Using Social Media to “Keep Your Friends Close, but Your Enemies Closer”

Posted 28 February 2012 | By | Categories: Marketing, Research, Strategy | 2 Comments

I recently re-watched one of the greatest movies of all time, The Godfather: Part II, in which Don Corleone provides one of the most memorable quotes in movie history: “Keep your friends close, but your enemies closer.” * Hearing that quote made me wonder, “how can a social media marketing practitioner apply this advice to gain [...]


10 Can’t Miss Social Media Week 2012 Events

Posted 09 February 2012 | By | Categories: Industry News, Social Media | No Comments

Social Media Week is upon us! The Affinitive team will be in and out of the New York and San Francisco offices all of next week attending presentations hosted by leaders in emerging social and mobile media. While we are all excited about the number of “can’t miss” events, especially The Interplay of Sports, Business, [...]


StumbleUpon – The Next Big Thing In Social Media?

Posted 02 February 2012 | By | Categories: Marketing, Social Media | No Comments

Even though StumbleUpon, the service that uncovers new and interesting content on the Web based on user’s likes and interests, has been around since 2001, the social networking platform and its capabilities haven’t been fully understood. With the site’s recent growth and re-branded identity, StumbleUpon is demanding the attention of both casual internet browsers and social [...]


What’s in Store for Social Platforms in 2012

Posted 27 December 2011 | By | Categories: Social Media | No Comments

Yep, I’m doing it, looking ahead for the next year in social media and making predictions, even though I’m likely to get them all wrong.  The landscape changes so frequently, but looking back at what we thought would happen in 2011 compared to what actually happened can give us insight into which direction we might expect [...]


Case Study: Jeep Ops Facebook Sweepstakes

Posted 14 December 2011 | By | Categories: Case Studies, Marketing, Social Media, Technology | 4 Comments

Client Name — Jeep Chrysler Solution Type — Digital Promotion Objective — Promote the release of Chrysler’s 2012 Jeep Call-of-Duty edition Wrangler through an immersive, social-driven consumer promotion within Facebook around Activision’s much-anticipated release of Call of Duty Modern Warfare 3. Activation — Jeep Ops, an immersive Facebook sweepstakes game, asked fans of Jeep to [...]

MT 3

Case Study: MuscleTech Customer Activation

Posted 07 December 2011 | By | Categories: Case Studies, Social Media, Strategy | No Comments

Client Name: Iovate Health Sciences Solution Type – Digital Promotions, Social Marketing for nutritional supplement brand MuscleTech Objective: Counter declining brand sentiment and support the launch of a new line of products by developing and activating the MuscleTech audience in social media, engaging with targeted communities and influencers to educate and deliver key product and [...]


Using Hashtags to Launch Your Book

Posted 21 November 2011 | By | Categories: Marketing, Social Media, Strategy, Uncategorized | 1 Comment

   Twitter is a wordsmith’s best friend, so it’s no surprise that authors flock to the micro-social networking service to help launch their books. While most book launch campaigns on Twitter go under the radar, every once in awhile a hashtag will hit it big, or at least be so interesting that you can’t help [...]

Dog drinking from hose

Drinking from the Fire Hose of Information (and the Death of RSS)

Posted 08 November 2011 | By | Categories: Research, Social Media, Strategy | 3 Comments

Psst… I have a confession to make. I do not  “subscribe” to any blogs. Nor have I used an RSS reader for well over a year. Shocked? Don’t be, because I still get my daily fill of timely news, information, and gossip. Only now, I rely exclusively on my “social lens” – the filtered/curated content [...]