Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing.... More →
Even though StumbleUpon, the service that uncovers new and interesting content on the Web based on user’s likes and interests, has been around since 2001, the social networking platform and its capabilities haven’t been fully understood. With the site’s recent growth and re-branded identity, StumbleUpon is demanding the attention of both casual internet browsers and social [...]
Yep, I’m doing it, looking ahead for the next year in social media and making predictions, even though I’m likely to get them all wrong. The landscape changes so frequently, but looking back at what we thought would happen in 2011 compared to what actually happened can give us insight into which direction we might expect [...]
Client Name — Jeep Chrysler Solution Type — Digital Promotion Objective — Promote the release of Chrysler’s 2012 Jeep Call-of-Duty edition Wrangler through an immersive, social-driven consumer promotion within Facebook around Activision’s much-anticipated release of Call of Duty Modern Warfare 3. Activation — Jeep Ops, an immersive Facebook sweepstakes game, asked fans of Jeep to [...]