Affinitive’s Social Media Playground

A new report from MarketTools reveals that nearly 70% of Americans visit blogs, communities or social networks.  Of all respondents in the study, nearly half have been influenced in their purchase decisions by social media.
Your product is being talked about everywhere by everyone.  A single product review can be seen by millions.  This realization can […]

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Inspired by the best-selling book Groundswell (which should be on the bookshelf of anyone interested in word of mouth or social media marketing), Forrester has created the Groundswell Awards, which recognizes excellence in accomplishing business goals with social applications (categories include “Listening”, “Talking”, “Energizing”, “Supporting”, “Embracing”, “Managing”, and “Social Impact”).
Affinitive is happy to announce that […]

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All those “your mom” jokes just got serious. AdAge recently reported Procter & Gamble Co.’s plans to pamper top “mommy bloggers” in an effort to tap into the online influencers and inform them of Pampers diaper products. The company may bring in as many as 15 top bloggers in this category to their Cincinnati headquarters for all-expense-paid trips not to buy their loyalty, but instead let these bloggers get to know what the company is about which will hopefully bring a positive light to their product.

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The idea of “product placement” is one that many entertainment industry veterans are so familiar with, it is likely a part of their daily vocab. There are many memorable examples of product placement throughout the years, including the origin of the “Soap Opera” which comes from the show’s original sponsors, […]

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In a previous post, it was seen that two college students could, in their spare time, make an unofficial brand application that attracted hundreds of thousands of users. But what about the official applications? Why is it that so often, when companies invest a great deal of time and effort into creating applications, they fail? […]

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One of the most frequently used phrases regarding social media applications is “viral growth”. In an ideal world, this would mean that apps would provide some value to users who would then pass it on to their friends. In reality what happened is that the primary business model rapidly became forcing users to spam all […]

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