As anyone might have guessed, December 2009 brought with it a deluge of year-end retrospectives and year-ahead predictions in social marketing. Industry luminaries, climbers, and just about anyone with a Twitter account and an opinion spoke out. By putting an ear to the ground one may have heard some harmony emerging, and innovation [...]
Program To Watch: Pepsi Refresh
January 15th, 2010 · Comments
Tags: Industry News · Marketing · Social Media
How Do You Protect Your Tweets?
January 14th, 2010 · Comments
With hundreds of tweets hitting popular users (retailers, celebrities, etc) daily how does the savvy marketer keep up or track on tweets and the elusive Twitter mentions?
In our experience, many of the Twitter trackers currently on the market do not have the capacity to accurately monitor the exact number, nature and content of Twitter user [...]
Tags: Marketing · Social Media · Technology
Word of Mouth and Social Media – Similar, but Different!
January 6th, 2010 · Comments
There still seems to be a lot of confusion about the definitions of “Word of Mouth” and “social media” and how they are similar/different, so I thought I would kick off the year with a refresher. Put simply:
Word of Mouth is the act of people talking.
Word of Mouth Marketing is giving people a reason to [...]
Tags: Marketing · Social Media
The Revolution Will Be Socialized.
January 5th, 2010 · Comments
As the new year hits full swing, we’re all in search of our list of hopeful (and overly ambitious?) resolutions for what the new year will bring. Eat healthier. Exercise more. Work hard. Play harder. My list seems to contain some variation of this every year. So what will the new year bring to Social [...]
Tags: Social Media
1%
September 29th, 2009 · Comments
That’s the percentage of retailers who have NO plans to have a Facebook page. ONE. PERCENT.
That means that of the retailers surveyed in a survey by the e-tailing Group and PowerReviews in August and September of this year, Facebook will have almost 100% brand penetration, as reported by eMarketer.
Other interesting insights from the survey:
More than [...]
Tags: Industry News · Research · Self-Promotion · Social Media
Evolving Beyond Communities of Unconnected Communities (Part 1 of 2)
September 28th, 2009 · Comments
In four separate client conversations over the last couple of months I’ve heard nearly the exactly the same phrase – “We have several successful social media efforts, but we’re missing a ‘hub’ that ties them all together.” Welcome to the strategic phase of social media marketing.
This lack of integrated strategy is largely a result [...]
Tags: Strategy


