The emergence of social media into the mainstream has undoubtedly been a boon to social media professionals. More and more, both brick-and-mortar and online start ups have been incorporating social media tools such as YouTube, Facebook, Twitter, and LinkedIn, into the day-to-day management of their businesses. As a social media professional, running multiple concurrent client [...]
Getting Focused: Attention Budgeting for Social Media Pros
March 18th, 2010 · View Comments
Tags: Productivity · Social Media · Strategy
Social Media Measurement News Roundup
March 10th, 2010 · View Comments
This week brought with it some exciting news and stories in the area of social media measurement and, since I didn’t write any of them, I thought I would do my part to highlight some favorites. I’m not going to trust myself to say that I’ll do this every week, I probably won’t. Here are [...]
Tags: Industry News · Research · Social Media · Strategy
The Big “O” in the Social Sphere
March 3rd, 2010 · View Comments
When marketers decide to use any marketing channel, they should always ladder back to the brand’s objectives. This is hardly a novel concept and is part of any strategic process, such as the famed Forrester POST methodology, that many use to determine a Social Marketing plan of action. When it comes to Social Marketing specifically, [...]
Tags: Industry News · Marketing · Social Media
Spoiler Alert! Social Web Forcing Fans to Keep Their (Time-Shifted) Heads Under a Rock
February 17th, 2010 · View Comments
Like countless others, I’ve been glued to my TV for the past few days absorbing all of the Olympics action, from the opening ceremonies to the drama of the women’s snowboard cross final. At first it was fun watching the Twitterverse provide funny side commentary via the #Olympics hashtag (even I’m guilty of posting a [...]
Tags: Industry News · Social Media
“You Have To Be In It To Win It!”
February 17th, 2010 · View Comments
If you had asked me in 2005 what I’d be doing for a living in 2010, the answer would have never been social media strategy. The Internet, then, for me was a tool to gather information, not a tool by which I would interact with my friends, receive news and get through my day with. Five [...]
Tags: Marketing · Social Media · Strategy
Facebook ‘Impressions’ Lend Little Insight
February 10th, 2010 · View Comments
Any marketer who has directly measured or quantified the performance of a Facebook page or application knows full well how primitive and unreliable the Facebook Insights dashboard is. Fan count, page views, and interaction rates serve as the key metrics which, to Facebook’s argument, does provide ‘insight’ into a page, but offers limited access below [...]
Tags: Industry News · Marketing · Research · Social Media


