Affinitive’s Social Media Playground

It’s no surprise that marketing budgets will continue to shift towards better ways to engage and reach consumers as this recession begins to subside. Continue with building better brand equity and not only will consumers remember you but feel a connection and loosen up pockets as more money begins to come in. This is also [...]

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I know I shouldn’t be, but I’m still a little amazed when I see the elderly chatting away on cell phones. It’s somewhat of a stark contrast for me because I remember seeing my grandmother’s rotary phone as a child and now I see her answering calls on her cell phone instead. And no, I’m [...]

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Yesterday I signed onto to my Facebook account to find that I had received a friend request from my best friend from high school’s mom. How did this happen? Since when did it become acceptable for our parents to join Facebook?
Adults joining Facebook has become an increasingly popular and mildly disturbing trend. According to [...]

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The International Academy of Visual Arts and the W3 Awards today awarded 4 awards to Affinitive:

Category – Best Viral Promotion, Games & Gaming Category (Silver W3): Ubisoft’s ‘1191AD: Brotherhood of Assassins’ Campaign for Assassin’s Creed
Category – Best Site, Social Networking Category (Silver W3): Hey! Nielsen for The Nielsen Company
Category – Best Site, Branding Category (Silver [...]

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In 2007, Gen X & Gen Y moms spent an estimated 1.7 trillion dollars on consumer and personal care products. With Mother’s Day fast approaching, have you thought about the importance engaging and reaching moms as part of your WOM strategy?
Some highlights from a recent study released by Keller Fay Group:

Today’s pregnant women and new [...]

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For the past 9 months we have been working with The Nielsen Company to develop an innovative social media platform that allows consumers to become a collective voice of change and, in turn, influence the decision makers in the entertainment industry, while also helping Nielsen reinvent the ways it conducts audience measurement in our DVR [...]

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