Affinitive’s Social Media Playground

I recently came across a pretty nifty widget that illustrates the exponential growth of the “social web”. Similar to the famed National Debt Clock, although the chart doesn’t pull in “real-time” data, the information it dynamically presents is based on a number of key social web data points from a number of sources, i.e.: 20 [...]

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Anyone who has developed Facebook apps, or any kind of Facebook integration, knows that Facebook development can be a less than pleasant experience. How often does an API need a live status? Even though we all know the way Facebook has opened up their platform has been revolutionary, an already amazing source of revenue and [...]

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Those of you who watch a little show called Glee are aware of how important it is to “find your voice”. While characters on Glee find their literal voice, the lesson to be learned from the show is the importance of understanding who you are and staying true to that personality. The same can be [...]

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With hundreds of tweets hitting popular users (retailers, celebrities, etc) daily how does the savvy marketer keep up or track on tweets and the elusive Twitter mentions? In our experience, many of the Twitter trackers currently on the market do not have the capacity to accurately monitor the exact number, nature and content of Twitter [...]

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Last Monday the social media industry was all atwitter over the news of Skittles’ new official site (or lack there of.)  While reviews were mixed in terms of execution (and originality), I think most agreed it was an A for effort and one of the more progressive social media moves from a brand so far [...]

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