Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing.... More →
One of the most frequently used phrases regarding social media applications is “viral growth”. In an ideal world, this would mean that apps would provide some value to users who would then pass it on to their friends. In reality what happened is that the primary business model rapidly became forcing users to spam all [...]
Recently, Facebook instituted new policies to crack down on the rampant spam that has plagued their platform since it launched. At the heart of the problem are “forced invites” and “passive news feeds”. The former are applications that prohibit people from using it unless they invite all their friends first and the later is the [...]