Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing.... More →
Happy Nerd New Year! Today is the last binary date of the 21st Century! When not busily buzzing at our desks, we’ve been taking breaks by thoroughly wiping down our keyboards (flu season is here – be vigilant!), naming all the Internet memes listed in le Internet Medley video, puzzling over Google’s new brand pages, [...]
Dear KFC Team, Last week you learned a valuable lesson (no, not that Oprah is queen – we already knew that). You learned, hopefully, not to underestimate the power of Word of Mouth. To recap, for those who haven’t been stampeded in one of your locations within the past week… You as a brand, interested [...]
I recently attended a conference on location based services and although this is an area of amazing potential, I was reminded how easy it is with new technologies to get caught in what I’ll call “The Videophone Trap”. In this, people within an industry become obsessed with, and base entire business models on, demonstrating certain [...]