WOM Lessons from P&G’s Tremor Unit
It’s been a long time since we’ve heard from Tremor, Proctor & Gamble’s word of mouth marketing unit but based on what Steve Knox had to say last week it might have been worth the wait. A summary of his points: Malcolm Gladwell’s ‘Mavens’ are flaky, focus on the ‘Connectors’ Successful WOM programs must have [...]