Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing.... More →
I came across a recent report released by IBM titled “From Social Media to Social CRM” that any brand marketer developing social media marketing strategies should definitely check out (don’t worry, it’s a quick read you can tackle over lunch!) IBM surveyed 1,000 customers around the world (including 350 executives) to understand what drives consumers [...]
If you had asked me in 2005 what I’d be doing for a living in 2010, the answer would have never been social media strategy. The Internet, then, for me was a tool to gather information, not a tool by which I would interact with my friends, receive news and get through my day with. Five [...]
This week Marketing Sherpa asks the question “How Knowledgeable are Marketers [about Social Media] who have no Social Media experience?” Quite an interesting question indeed. With Social Media being a super hyped little pair of buzz words, every agency, self-promoting fameball, or major brand who follows trendy little buzz words has jumped on the tweeting, [...]