If you had asked me in 2005 what I’d be doing for a living in 2010, the answer would have never been social media strategy. The Internet, then, for me was a tool to gather information, not a tool by which I would interact with my friends, receive news and get through my day with. Five [...]
“You Have To Be In It To Win It!”
February 17th, 2010 · View Comments
Tags: Marketing · Social Media · Strategy
Want to add Social Media to your marketing mix? Leave it to the experts.
April 17th, 2009 · View Comments
This week Marketing Sherpa asks the question “How Knowledgeable are Marketers [about Social Media] who have no Social Media experience?” Quite an interesting question indeed. With Social Media being a super hyped little pair of buzz words, every agency, self-promoting fameball, or major brand who follows trendy little buzz words has jumped on the tweeting, [...]
Tags: Industry News · Marketing · PR · Self-Promotion · Social Media · Technology
Complement Consumers’ Social Habits to Spread WOM
March 13th, 2008 · View Comments
Word-of-Mouth is a fickle beast. It is difficult to trigger WOM for a product, but it is even harder to determine how the word will be spread, how the message changes, and who it will reach as it goes from one generation of consumers to the next. Keller Fay Group released research showing that 90% [...]
