Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing.... More →
The New York office was buzzing this week. Whether it was the post-glow of the Giants’ Super Bowl win, the inaugural Affinitive organized NYC Lithium Meet Up, or the countdown to Social Media Week where our own Bob Troia will be appearing on a panel, there was something in the air that made us all [...]
As anyone might have guessed, December 2009 brought with it a deluge of year-end retrospectives and year-ahead predictions in social marketing. Industry luminaries, climbers, and just about anyone with a Twitter account and an opinion spoke out. By putting an ear to the ground one may have heard some harmony emerging, and innovation in cause [...]