Affinitive’s Social Media Playground

Client Name: Iovate Health Sciences Solution Type – Digital Promotions, Social Marketing for nutritional supplement brand MuscleTech Objective: Counter declining brand sentiment and support the launch of a new line of products by developing and activating the MuscleTech audience in social media, engaging with targeted communities and influencers to educate and deliver key product and [...]

In the past year Facebook has become all but a staple in an online marketer’s repertoire thanks to their accelerated global growth and widening appeal across demographics.  There are few brands out there that wouldn’t stand to benefit from an official Page for customers to connect with.  Pages have offered myriad methods of engagement, from [...]