Virgin America (or @VirginAmerica to those of you on Twitter), decided to crowdsource “viral” ideas to grow their presence among Twitter users. We thought it would be a fun exercise… but hey, we are supposed to get paid for this sort of advice/consulting/creative brainstorming!! So we decided we’d post a handful of ideas here (10, [...]
Hey @VirginAmerica, 10 Free “Viral” Twitter Ideas Here!
February 18th, 2009 · Comments
Tags: Marketing · PR · Self-Promotion · Social Media
Word of Mouth and Social Media Marketing… “Tipping Point”, or “Jumping the Shark”?
November 18th, 2008 · Comments
(note: This post isn’t meant to be a critique of the recent WOMMA Summit but rather my general observations about the evolution of the WOM industry as a whole.)
I recently returned from WOMMA’s Word of Mouth Marketing Summit in Las Vegas. It was a fun (yet sleepless!) few days and it’s always great running into/reconnecting [...]
Tags: Industry News · Marketing · Social Media
Cleaning Up a Social Media “Mess”
October 17th, 2008 · Comments
This post was inspired by some events that transpired over the past week. In a nutshell, the teenage daughter of a well-respected and all around nice guy in the WOM industry recently went missing. When word got out, it spread like wildfire and spurred a flurry of good samaritanism among others in the industry who [...]
Tags: Marketing · PR · Social Media
