Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing.... More →
Virgin America (or @VirginAmerica to those of you on Twitter), decided to crowdsource “viral” ideas to grow their presence among Twitter users. We thought it would be a fun exercise… but hey, we are supposed to get paid for this sort of advice/consulting/creative brainstorming!! So we decided we’d post a handful of ideas here (10, [...]
(note: This post isn’t meant to be a critique of the recent WOMMA Summit but rather my general observations about the evolution of the WOM industry as a whole.) I recently returned from WOMMA’s Word of Mouth Marketing Summit in Las Vegas. It was a fun (yet sleepless!) few days and it’s always great running [...]
This post was inspired by some events that transpired over the past week. In a nutshell, the teenage daughter of a well-respected and all around nice guy in the WOM industry recently went missing. When word got out, it spread like wildfire and spurred a flurry of good samaritanism among others in the industry who [...]