As companies continue to expand/extend their social footprints, they are increasingly benefiting from both the resulting traffic they are receiving from people sharing content from their websites with others as well as traffic to areas of their website containing user-generated content (UGC) from search engines. I refer to these concepts as Social Referrals and Social [...]
The Value of “Social Referrals” vs. “Social SEO” (and Differences!)
June 30th, 2010 · View Comments
Tags: Marketing · Social Media · Strategy
Would You “Like” To Become A Fan?
May 28th, 2010 · View Comments
When Facebook unveiled its Open Graph platform in April, coined “the next evolution of Facebook,” perhaps the most important announcement was the introduction of the “Like” button. “Like” is Facebook’s effort to socialize the web by leveraging the social graph across the internet one line of HTML at a time. In doing so, Facebook also [...]
Tags: Uncategorized
Is Diversity The Key To Influence On Twitter?
April 16th, 2010 · View Comments
The Million Follower Fallacy: Audience Size Doesn’t Prove Influence on Twitter by Sarah Perez reviews a study by Meeyoung Cha, Hamed Haddadi, Fabricio Benevenuto, and Krishna P. Gummadi* that gives the research data to back up what most social media pros already know – follower counts on Twitter are “somewhat of a meaningless metric when [...]
Tags: Research · Social Media · Strategy
A “Real-Time” Look at Social Web Growth
April 9th, 2010 · View Comments
I recently came across a pretty nifty widget that illustrates the exponential growth of the “social web”. Similar to the famed National Debt Clock, although the chart doesn’t pull in “real-time” data, the information it dynamically presents is based on a number of key social web data points from a number of sources, i.e.: 20 [...]
Tags: Industry News · Research · Social Media
Getting Focused: Attention Budgeting for Social Media Pros
March 18th, 2010 · View Comments
The emergence of social media into the mainstream has undoubtedly been a boon to social media professionals. More and more, both brick-and-mortar and online start ups have been incorporating social media tools such as YouTube, Facebook, Twitter, and LinkedIn, into the day-to-day management of their businesses. As a social media professional, running multiple concurrent client [...]
Tags: Productivity · Social Media · Strategy
Want Word of Mouth? Make it Easy for Your Customers to Share (Offline)
February 26th, 2010 · View Comments
While I know it’s very easy for us marketers to all get worked into social media hysteria, let’s not lose sight of the fact that over 80% of Word of Mouth recommendations happen offline. Twitter might be “sexy”, but face-to-face is still king. That being said, I find it surprising that more brands aren’t providing [...]


