Affinitive’s Social Media Playground

Client Name: Iovate Health Sciences Solution Type – Digital Promotions, Social Marketing for nutritional supplement brand MuscleTech Objective: Counter declining brand sentiment and support the launch of a new line of products by developing and activating the MuscleTech audience in social media, engaging with targeted communities and influencers to educate and deliver key product and [...]

   Twitter is a wordsmith’s best friend, so it’s no surprise that authors flock to the micro-social networking service to help launch their books. While most book launch campaigns on Twitter go under the radar, every once in awhile a hashtag will hit it big, or at least be so interesting that you can’t help [...]

Psst… I have a confession to make. I do not  “subscribe” to any blogs. Nor have I used an RSS reader for well over a year. Shocked? Don’t be, because I still get my daily fill of timely news, information, and gossip. Only now, I rely exclusively on my “social lens” – the filtered/curated content [...]

We’ve been gathering bits and pieces of news that had us buzzing about the water cooler and percolator this week. We’re logging off this week with these in mind: UNLOCK Rihanna’s New Album Rihanna’s UNLOCKED Facebook app has been a success for the singer, gaining her a million new Twitter followers and 700,000 more Facebook [...]

Websites hiccup every now and then, but when they crash spectacularly hard, there’s not much one can do, aside from grinding teeth and muttering a few choice words. We like to make the best of situations, so we’ve rounded up some of our favorite error messages, which were surprisingly hard to rustle up when we [...]

We’ve been buzzyingly buzzy this week at Affinitive, but we’ve rounded up some of the best bits o’ buzz that caught our eye! We’re logging off this week with these in mind: Five Hidden Perks of the iOS 5 While we didn’t care for how our phones were hijacked during the iOS 5 upgrade, now [...]

Happy Friday! We’ve been swimming about in lots of buzz this week, and have rounded up the best o’ the buzz for you. We’re logging off this week with these in mind: Steve Jobs Passes Away Former Apple CEO Steve Jobs passed away, leaving behind an immense legacy of more than just an innovative company, but [...]

It’s been a buzzy week here at Affinitive!  We’ve rounded up the best bits o’buzz that had us chuckling into our coffee and copy-pasting links in IMs. We’re logging off this week with these in mind: Spotify Rolls Out “Private Listening” Music lovers need not worry about being unfriended for newsfeed spam. Spotify announced via Tweet a [...]

We’ve collectively taken a break from testing out cover photos on our new Facebook Timeline (find out how you can join in on the Timeline fun in the first story below) to round up the best bits o’ buzz that had us buzzing around the coffee maker this week. We’re logging off this weekend with [...]

We’ve gathered the more interesting bits and pieces from around the web that had us buzzing. Before taking off for the long holiday weekend, we’re logging off with these items in mind… Beyoncé’s Baby Bump Ousts Bieber as Mayor of Twitter Twitter just about exploded with the live tweeting of the VMAs – and for [...]

We’ve gathered some of the interesting bits that had us pulling off our headphones to chat about. As the week comes to a close, we’re logging out with these in mind. Twitter Coordinates Cleanups with #riotcleanup Like the riots seen in Egypt and Iran earlier this year, Twitter and social media has been seen as [...]

The phrase “social media” has evolved to become a blanket term for nearly all things digital, encompassing a diverse set of tactics, platforms, uses and benefits. The following 10 S’s of social media should help explain the key ways in which social media is being used (and abused). 1. Sharing Social media is built on [...]