Affinitive’s Social Media Playground

Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing. Brought to you by Affinitive, a word of mouth and social media marketing, technology and strategic solutions firm located in New York City and San Francisco.

Affinitive’s Social Media Playground

Getting Focused: Attention Budgeting for Social Media Pros

March 18th, 2010 · View Comments

The emergence of social media into the mainstream has undoubtedly been a boon to social media professionals.  More and more, both brick-and-mortar and online start ups have been incorporating social media tools such as YouTube, Facebook, Twitter, and LinkedIn, into the day-to-day management of their businesses. As a social media professional, running multiple concurrent client [...]

[Read more →]

Tags: Productivity · Social Media · Strategy

Billboard-sized Consumer Generated Content Hits the Streets of LA!

April 22nd, 2009 · View Comments

One of our clients, Redwood Creek, has a series of collectible “Vintage Print” posters that they have been releasing over the past few years as no obligation takeaways for consumers. These Vintage Prints feature iconic, greater outdoors inspired scenes and are available to consumers at no cost via their community site Blaze the Trail. Recently, one [...]

[Read more →]

Tags: Case Studies · Marketing · Self-Promotion

Online Video – A Growing Opportunity for Video Game Purchase Influence

February 12th, 2009 · View Comments

A couple of notable online marketing studies found their way to my inbox recently and I thought I’d point out a conspicuous congruency supporting the use of online video as a key component of an overall marketing plan, especially for video game publishers.  Considering video game publishers make up a significant share of our client [...]

[Read more →]

Tags: Marketing · Research · Social Media

Inspiration: White House on Vimeo

January 30th, 2009 · View Comments

1/31/09: Your Weekly Address from White House on Vimeo. In thinking about ways in this new year that I could better contribute to Affinitive’s blog, I got inspired by the blog over at everyone’s favorite minimalistic housewares company, SimpleHuman. Their blog has become a must-read for me, not because they dish out the inside scoop [...]

[Read more →]

Tags: Industry News · Self-Promotion · Social Media

Lord of the Rings Fans Strut Their Stuff for Ultimate Fan Contest!

January 16th, 2009 · View Comments

Talk about passionate fans! For the past several months Affinitive has been running “Battle For the Ring”, an enthusiast community/advocacy program we developed for the new video game The Lord of The Rings: Conquest for one of our great clients, Electronic Arts. The game hit stores this week, and to celebrate the illustrious history of [...]

[Read more →]

Tags: Marketing · Self-Promotion · Social Media