Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing.... More →
The International Academy of Visual Arts and the W3 Awards today awarded 4 awards to Affinitive: Category – Best Viral Promotion, Games & Gaming Category (Silver W3): Ubisoft’s ‘1191AD: Brotherhood of Assassins’ Campaign for Assassin’s Creed Category – Best Site, Social Networking Category (Silver W3): Hey! Nielsen for The Nielsen Company Category – Best Site, [...]
Word-of-Mouth is a fickle beast. It is difficult to trigger WOM for a product, but it is even harder to determine how the word will be spread, how the message changes, and who it will reach as it goes from one generation of consumers to the next. Keller Fay Group released research showing that 90% [...]