The International Academy of Visual Arts and the W3 Awards today awarded 4 awards to Affinitive: Category – Best Viral Promotion, Games & Gaming Category (Silver W3): Ubisoft’s ‘1191AD: Brotherhood of Assassins’ Campaign for Assassin’s Creed Category – Best Site, Social Networking Category (Silver W3): Hey! Nielsen for The Nielsen Company Category – Best Site, [...]
Affinitive Wins 4 W3 Awards
October 21st, 2008 · View Comments
Tags: Industry News · Self-Promotion
Complement Consumers’ Social Habits to Spread WOM
March 13th, 2008 · View Comments
Word-of-Mouth is a fickle beast. It is difficult to trigger WOM for a product, but it is even harder to determine how the word will be spread, how the message changes, and who it will reach as it goes from one generation of consumers to the next. Keller Fay Group released research showing that 90% [...]
