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	<title>Affinitive's Social Media Playground &#187; video game</title>
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	<link>http://www.socialmediaplayground.com</link>
	<description>Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing. Brought to you by Affinitive, a word of mouth and social media marketing, technology and strategic solutions firm located in New York City and San Francisco.</description>
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		<title>Giving Consumers a Say in Product Packaging</title>
		<link>http://www.socialmediaplayground.com/research/giving-consumers-a-say-in-product-packaging/2008/07/10/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=giving-consumers-a-say-in-product-packaging</link>
		<comments>http://www.socialmediaplayground.com/research/giving-consumers-a-say-in-product-packaging/2008/07/10/#comments</comments>
		<pubDate>Thu, 10 Jul 2008 20:31:12 +0000</pubDate>
		<dc:creator>Bob Troia</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Self-Promotion]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[game]]></category>
		<category><![CDATA[namco bandai]]></category>
		<category><![CDATA[naruto]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[video game]]></category>
		<guid isPermaLink="false">http://www.socialmediaplayground.com/?p=99</guid>
		<description><![CDATA[Recently, video game publisher (and Affinitive client) NAMCO BANDAI Games sought help in choosing the official box art for the upcoming PlayStation 3 release of NARUTO: Ultimate Ninja Storm. Tapping into their 20,000+ member Hokage&#8217;s Room enthusiast community, members were invited to complete a survey and provide feedback on 6 designs as well as how [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.socialmediaplayground.com/wordpress/wp-content/uploads/2008/07/nuncover.jpg"><img class="alignleft size-medium wp-image-100" style="margin:0 10px 5px 0;float:left;" title="NARUTO: Ultimate Ninja Storm" src="http://www.socialmediaplayground.com/wordpress/wp-content/uploads/2008/07/nuncover-260x300.jpg" alt="" width="260" height="300" /></a>Recently, video game publisher (and Affinitive client) <a href="http://www.namcobandaigames.com/" target="_blank">NAMCO BANDAI Games</a> sought help in choosing the official box art for the upcoming PlayStation 3 release of <a href="http://en.wikipedia.org/wiki/Naruto:_Ultimate_Ninja_Storm" target="_blank"><em>NARUTO: Ultimate Ninja Storm</em></a>.</p>
<p>Tapping into their 20,000+ member <em>Hokage&#8217;s Room</em> enthusiast community, members were invited to complete a survey and provide feedback on 6 designs as well as how the designs reflected key attributes of the game, were memorable, eye-catching, and would make them more interested in learning more about the game. In just a few days, 1,100 members provided feedback and the results were sent off to NAMCO BANDAI Games&#8217; marketing team &#8211; check out the winning &#8220;official art&#8221; chosen by members!</p>
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