Affinitive's Social Media Playground » video game http://www.socialmediaplayground.com Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing. Brought to you by Affinitive, a word of mouth and social media marketing, technology and strategic solutions firm located in New York City and San Francisco. Thu, 09 Sep 2010 15:10:05 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Giving Consumers a Say in Product Packaging http://www.socialmediaplayground.com/research/giving-consumers-a-say-in-product-packaging/2008/07/10/ http://www.socialmediaplayground.com/research/giving-consumers-a-say-in-product-packaging/2008/07/10/#comments Thu, 10 Jul 2008 20:31:12 +0000 Bob Troia http://www.socialmediaplayground.com/?p=99 Recently, video game publisher (and Affinitive client) NAMCO BANDAI Games sought help in choosing the official box art for the upcoming PlayStation 3 release of NARUTO: Ultimate Ninja Storm.

Tapping into their 20,000+ member Hokage's Room enthusiast community, members were invited to complete a survey and provide feedback on 6 designs as well as how the designs reflected key attributes of the game, were memorable, eye-catching, and would make them more interested in learning more about the game. In just a few days, 1,100 members provided feedback and the results were sent off to NAMCO BANDAI Games' marketing team - check out the winning "official art" chosen by members!

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