Affinitive’s Social Media Playground

This week Marketing Sherpa asks the question “How Knowledgeable are Marketers [about Social Media] who have no Social Media experience?” Quite an interesting question indeed. With Social Media being a super hyped little pair of buzz words, every agency, self-promoting fameball, or major brand who follows trendy little buzz words has jumped on the tweeting, [...]

If you are an unknown, first-time author with a limited marketing budget, how can you generate awareness for your book and make it stand out? My good friend (and first-time published author) Jean Marie Pierson was facing that very dilemma with her new book, “No Good Girls”. Well, it turns out that she originally wrote [...]