Affinitive’s Social Media Playground

This week Marketing Sherpa asks the question “How Knowledgeable are Marketers [about Social Media] who have no Social Media experience?”
Quite an interesting question indeed. With Social Media being a super hyped little pair of buzz words, every agency, self-promoting fameball, or major brand who follows trendy little buzz words has jumped on the tweeting, wall-posting, [...]

[Read more →]

Virgin America (or @VirginAmerica to those of you on Twitter), decided to crowdsource “viral” ideas to grow their presence among Twitter users. We thought it would be a fun exercise… but hey, we are supposed to get paid for this sort of advice/consulting/creative brainstorming!! So we decided we’d post a handful of ideas here (10, [...]

[Read more →]

A couple of notable online marketing studies found their way to my inbox recently and I thought I’d point out a conspicuous congruency supporting the use of online video as a key component of an overall marketing plan, especially for video game publishers.  Considering video game publishers make up a significant share of our client [...]

[Read more →]

Two related, but equally-important concepts related to word of mouth are “social capital” and “social currency.”
Social capital can be best defined as an “investment in social relations with expected returns in marketplace.” It deals with the value of an individual’s social network/connections.
For example, let’s say you have a great new product that you’d love to [...]

[Read more →]

The International Academy of Visual Arts and the W3 Awards today awarded 4 awards to Affinitive:

Category – Best Viral Promotion, Games & Gaming Category (Silver W3): Ubisoft’s ‘1191AD: Brotherhood of Assassins’ Campaign for Assassin’s Creed
Category – Best Site, Social Networking Category (Silver W3): Hey! Nielsen for The Nielsen Company
Category – Best Site, Branding Category (Silver [...]

[Read more →]

It’s been a long time since we’ve heard from Tremor, Proctor & Gamble’s word of mouth marketing unit but based on what Steve Knox had to say last week it might have been worth the wait.
A summary of his points:

Malcolm Gladwell’s ‘Mavens’ are flaky, focus on the ‘Connectors’
Successful WOM programs must have both advocacy [...]

[Read more →]