Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing.... More →
Two related, but equally-important concepts related to word of mouth are “social capital” and “social currency.” Social capital can be best defined as an “investment in social relations with expected returns in marketplace.” It deals with the value of an individual’s social network/connections. For example, let’s say you have a great new product that you’d [...]
The International Academy of Visual Arts and the W3 Awards today awarded 4 awards to Affinitive: Category – Best Viral Promotion, Games & Gaming Category (Silver W3): Ubisoft’s ‘1191AD: Brotherhood of Assassins’ Campaign for Assassin’s Creed Category – Best Site, Social Networking Category (Silver W3): Hey! Nielsen for The Nielsen Company Category – Best Site, [...]
It’s been a long time since we’ve heard from Tremor, Proctor & Gamble’s word of mouth marketing unit but based on what Steve Knox had to say last week it might have been worth the wait. A summary of his points: Malcolm Gladwell’s ‘Mavens’ are flaky, focus on the ‘Connectors’ Successful WOM programs must have [...]