Affinitive’s Social Media Playground

Many marketers are interested in leveraging word-of-mouth, viral, and social media marketing because they view it simply as being “cheaper” than other marketing channels. This is the wrong attitude. The expectation is small spend, huge results (often in a short amount of time). With traditional marketing channels, there is a linear relationship between spend and [...]

If you are an unknown, first-time author with a limited marketing budget, how can you generate awareness for your book and make it stand out? My good friend (and first-time published author) Jean Marie Pierson was facing that very dilemma with her new book, “No Good Girls”. Well, it turns out that she originally wrote [...]