Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing.... More →
Read an interesting article online or find a funny video on YouTube? Just like millions of people every day, you’re probably going to share that URL with others. To give you an idea of how common this is, in 20 minutes 1,000,000 links are shared on Facebook and everyday tens of millions of links are tweeted [...]
When marketers decide to use any marketing channel, they should always ladder back to the brand’s objectives. This is hardly a novel concept and is part of any strategic process, such as the famed Forrester POST methodology, that many use to determine a Social Marketing plan of action. When it comes to Social Marketing specifically, [...]