Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing.... More →
Although Affinitive does a slew of work in the video game space, I am far from a “gamer girl.” However, as I’ve grown with the company I have enjoyed getting to learn about this quickly growing industry and how influential it can be on both its loyalists and the mainstream consumers. I might not be [...]
Earlier this summer Facebook announced they were opening up their platform to allow developers to create social applications that could deeply integrate with their functionality and data (and in turn, take advantage of the “social graph” of their 30 million members). We see the potential here as being enormous, and are already hard at work [...]
For the past 9 months we have been working with The Nielsen Company to develop an innovative social media platform that allows consumers to become a collective voice of change and, in turn, influence the decision makers in the entertainment industry, while also helping Nielsen reinvent the ways it conducts audience measurement in our DVR [...]
It’s been a busy summer here in Affinitive-land (seriously, where did the summer go?), but I wanted to take a moment to proudly announce that we have just been engaged to develop our 100th consumer-centric marketing program! It’s a huge milestone and truly validates that word of mouth and social media marketing should be an [...]