Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing.... More →
When Facebook unveiled its Open Graph platform in April, coined “the next evolution of Facebook,” perhaps the most important announcement was the introduction of the “Like” button. “Like” is Facebook’s effort to socialize the web by leveraging the social graph across the internet one line of HTML at a time. In doing so, Facebook also [...]
Facebook recently revamped it business pages and while it provides new opportunities for brands, there are also new challenges. The primary change is that a majority of the page is now taken up with the “wall”, which consists of status updates and comments by fans. This is obviously a direct response to Twitter and the [...]