Affinitive’s Social Media Playground

Dear KFC Team,
Last week you learned a valuable lesson (no, not that Oprah is queen - we already knew that). You learned, hopefully, not to underestimate the power of Word of Mouth.
To recap, for those who haven’t been stampeded in one of your locations within the past week…
You as a brand, interested in dipping [...]

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How do you get people excited (and talking) about your great new product or service while it’s still in development? Here are five tips that have proven successful:
Tip #1: Motivation
If you are truly starting “from scratch,” with no existing customers (let alone an existing CRM system or even an email list), you’ll need to think [...]

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(note: This post isn’t meant to be a critique of the recent WOMMA Summit but rather my general observations about the evolution of the WOM industry as a whole.)
I recently returned from WOMMA’s Word of Mouth Marketing Summit in Las Vegas. It was a fun (yet sleepless!) few days and it’s always great running into/reconnecting [...]

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Here at Affinitive we strive to find and improve upon metrics for measuring offline conversations about our clients’ brands and products.  Online is easier to quantify with the tracking technologies available, but offline has always been a complex process and often difficult to measure accurately.
One of our current methodologies involves a survey distributed to a [...]

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I started working on our Forrester Groundswell Award entry a while back and re-discovered a topic I had been thinking about a few months ago – “holistic” versus “siloed” approaches towards social media initiatives.
The Groundswell authors break down the opportunities within social media to mirror corporate structures, providing an easy way for people in research, [...]

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Two related, but equally-important concepts related to word of mouth are “social capital” and “social currency.”
Social capital can be best defined as an “investment in social relations with expected returns in marketplace.” It deals with the value of an individual’s social network/connections.
For example, let’s say you have a great new product that you’d love to [...]

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