Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing.... More →
Come join me in Chicago on Monday, May 9th-11th for the Word of Mouth Marketing Association’s School of WOM Event where I’ll be presenting alongside our client Random House about how to evolve WOM programs into holistic corporate assets. Here’s a summary of our discussion: Random House | The Building Blocks of a Successful WOM [...]
I’m in Las Vegas right now attending The Word of Mouth Marketing Association’s 2010 Summit. WOMMA just announced the winners of their 2010 “WOMMY” awards, and I’m proud to announce that Affinitive has won the GOLD award, for best experiential marketing program, for our work with Random House! You can view our case study below. [...]
While I know it’s very easy for us marketers to all get worked into social media hysteria, let’s not lose sight of the fact that over 80% of Word of Mouth recommendations happen offline. Twitter might be “sexy”, but face-to-face is still king. That being said, I find it surprising that more brands aren’t providing [...]
On the heels of the first-of-its-kind WOM industry study in 2007, The Word of Mouth Marketing Association (WOMMA), in conjunction with PQ Media, just released their Word-of-Mouth Marketing Forecast 2009-2013: Spending, Trends & Analysis study. It’s chock full of great data and insight, and includes the following eye-opening prediction: Total spending on WoM marketing is [...]
(note: This post isn’t meant to be a critique of the recent WOMMA Summit but rather my general observations about the evolution of the WOM industry as a whole.) I recently returned from WOMMA’s Word of Mouth Marketing Summit in Las Vegas. It was a fun (yet sleepless!) few days and it’s always great running [...]
Many marketers are interested in leveraging word-of-mouth, viral, and social media marketing because they view it simply as being “cheaper” than other marketing channels. This is the wrong attitude. The expectation is small spend, huge results (often in a short amount of time). With traditional marketing channels, there is a linear relationship between spend and [...]