Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing.... More →
On the heels of the first-of-its-kind WOM industry study in 2007, The Word of Mouth Marketing Association (WOMMA), in conjunction with PQ Media, just released their Word-of-Mouth Marketing Forecast 2009-2013: Spending, Trends & Analysis study. It’s chock full of great data and insight, and includes the following eye-opening prediction: Total spending on WoM marketing is [...]
(note: This post isn’t meant to be a critique of the recent WOMMA Summit but rather my general observations about the evolution of the WOM industry as a whole.) I recently returned from WOMMA’s Word of Mouth Marketing Summit in Las Vegas. It was a fun (yet sleepless!) few days and it’s always great running [...]
Many marketers are interested in leveraging word-of-mouth, viral, and social media marketing because they view it simply as being “cheaper” than other marketing channels. This is the wrong attitude. The expectation is small spend, huge results (often in a short amount of time). With traditional marketing channels, there is a linear relationship between spend and [...]