Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing.... More →
At this week’s Word of Mouth Marketing Summit and Research Symposium, PQ Media presented findings from their first-of-its-kind, in-depth analysis of the word of mouth marketing industry: Word-of-Mouth (WoM) Marketing is the fastest-growing segment of the $254 billion marketing services sector of the media industry, which includes among others, branded entertainment, direct marketing and public [...]
We’re proud to announce that our work with American Skiing Company and their MyA41 Passholder program has been named the winner of a 2007 “Wommie” Award by the Word of Mouth Marketing Association (WOMMA)! According to WOMMA, the Wommies are “designed to recognize amazing word of mouth campaigns and the smart people who create them.” [...]
“Great word-of-mouth marketing campaigns are elegant. They are fun.” So says Andy Sernovitz (the founding CEO of the Word of Mouth Marketing Association) in this iMediaConnection article, where he gives some nice props to our work for Square Enix. Andy also talks about the The Five Ts of Word-of-Mouth Marketing – components that any successful [...]