Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing.... More →
Come join me in Chicago on Monday, May 9th-11th for the Word of Mouth Marketing Association’s School of WOM Event where I’ll be presenting alongside our client Random House about how to evolve WOM programs into holistic corporate assets. Here’s a summary of our discussion: Random House | The Building Blocks of a Successful WOM [...]
Here’s a really nifty infographic I came across via the recent Smash Summit event’s blog. While it doesn’t contain much information I haven’t already read/seen elsewhere, it provides a nice at-a-glance visual overview (unfortunately, the chart doesn’t cite it’s data sources). Print it out and hang it over your water cooler (click to enlarge)
For those of us working on the front-lines of social marketing, we’re often faced with the challenge of clients telling us they are looking for one thing (i.e., “We want to identify and directly engaging 5,000 of our most passionate customers by developing a customer community”), but measuring the success/value of such initiatives against another [...]