While I know it’s very easy for us marketers to all get worked into social media hysteria, let’s not lose sight of the fact that over 80% of Word of Mouth recommendations happen offline. Twitter might be “sexy”, but face-to-face is still king.
That being said, I find it surprising that more brands aren’t providing simple [...]
Want Word of Mouth? Make it Easy for Your Customers to Share (Offline)
February 26th, 2010 · Comments
Three Years.
February 2nd, 2010 · Comments
Sunday marked my three-year anniversary with Affinitive. While three years might not be a monumental milestone for many who have been with companies for decades, in the agency world in this city – it is a measurable moment. At least it is for me. My longest commitments outside of Affinitive are to my chihuahua and [...]
Tags: Marketing · PR · Self-Promotion · Social Media
The Importance of Voice
January 25th, 2010 · Comments
Those of you who watch a little show called Glee are aware of how important it is to “find your voice”. While characters on Glee find their literal voice, the lesson to be learned from the show is the importance of understanding who you are and staying true to that personality. The same can be [...]
Tags: Marketing · Social Media · Strategy
Word of Mouth and Social Media – Similar, but Different!
January 6th, 2010 · Comments
There still seems to be a lot of confusion about the definitions of “Word of Mouth” and “social media” and how they are similar/different, so I thought I would kick off the year with a refresher. Put simply:
Word of Mouth is the act of people talking.
Word of Mouth Marketing is giving people a reason to [...]
Tags: Marketing · Social Media
Word of Mouth “Supergenius” Preview – How Random House Connects Directly With Their Fans
November 3rd, 2009 · Comments
We’ve been invited by our friends at GasPedal to present at their upcoming “Supergenius” conference (aka “How to be Great at Word of Mouth Marketing”), where we’ll be giving a talk titled “How Random House is Connecting Teen Readers Directly with Authors”. Click on the video below for a preview of what to expect, courtesy [...]
Tags: Case Studies · Marketing · Self-Promotion
New Comprehensive Word-of-Mouth Marketing Industry Report Released
July 30th, 2009 · Comments
On the heels of the first-of-its-kind WOM industry study in 2007, The Word of Mouth Marketing Association (WOMMA), in conjunction with PQ Media, just released their Word-of-Mouth Marketing Forecast 2009-2013: Spending, Trends & Analysis study. It’s chock full of great data and insight, and includes the following eye-opening prediction:
Total spending on WoM marketing is expected [...]
Tags: Case Studies · Industry News · Marketing · Research · Social Media


