Affinitive’s Social Media Playground

The online social media explosion continues with daily news coverage highlighting companies and advertisers wishing to harness the power of WOM by tapping into online communities. Solely engaging and activating the invaluable and trusted “influencers” at their online spaces, however, has left one critical WOM strategy neglected and underutilized… OFFLINE Word of Mouth Marketing tactics. [...]

“Great word-of-mouth marketing campaigns are elegant. They are fun.” So says Andy Sernovitz (the founding CEO of the Word of Mouth Marketing Association) in this iMediaConnection article, where he gives some nice props to our work for Square Enix. Andy also talks about the The Five Ts of Word-of-Mouth Marketing – components that any successful [...]