Affinitive’s Social Media Playground

On the heels of the first-of-its-kind WOM industry study in 2007, The Word of Mouth Marketing Association (WOMMA), in conjunction with PQ Media, just released their Word-of-Mouth Marketing Forecast 2009-2013: Spending, Trends & Analysis study. It’s chock full of great data and insight, and includes the following eye-opening prediction: Total spending on WoM marketing is [...]

[Read more →]

It’s no surprise that marketing budgets will continue to shift towards better ways to engage and reach consumers as this recession begins to subside. Continue with building better brand equity and not only will consumers remember you but feel a connection and loosen up pockets as more money begins to come in. This is also [...]

[Read more →]

We’ve all done things in our rebel adolescence that we regret.  For digital natives, the ubiquity of social media now means every indecency, whether you remember it or not, could end up haunting you online for a very long time.  Splattering your awkward self-discovery phase all over the internet is regrettable for most of us, [...]

[Read more →]

Dear KFC Team, Last week you learned a valuable lesson (no, not that Oprah is queen – we already knew that). You learned, hopefully, not to underestimate the power of Word of Mouth. To recap, for those who haven’t been stampeded in one of your locations within the past week… You as a brand, interested [...]

[Read more →]

This week Marketing Sherpa asks the question “How Knowledgeable are Marketers [about Social Media] who have no Social Media experience?” Quite an interesting question indeed. With Social Media being a super hyped little pair of buzz words, every agency, self-promoting fameball, or major brand who follows trendy little buzz words has jumped on the tweeting, [...]

[Read more →]

Marketing channels, such as Word of Mouth Marketing and Online Marketing, are expected to grow to an astounding 27% of overall marketing expenditures by 2012, up from 7% in 2002, according to a new research study recently released by IBM Institute for Business Value titled “Beyond Advertising: Choosing a Strategic Path to the Digital Consumer”. [...]

[Read more →]