It’s no surprise that marketing budgets will continue to shift towards better ways to engage and reach consumers as this recession begins to subside. Continue with building better brand equity and not only will consumers remember you but feel a connection and loosen up pockets as more money begins to come in. This is also [...]
The Future is Looking Bright for Social Networking and Word of Mouth Marketing
June 15th, 2009 · Comments
Tags: Industry News · Marketing · Social Media
Quizno’s Torpedoes Their Social Media Ship
June 11th, 2009 · Comments
We’ve all done things in our rebel adolescence that we regret. For digital natives, the ubiquity of social media now means every indecency, whether you remember it or not, could end up haunting you online for a very long time. Splattering your awkward self-discovery phase all over the internet is regrettable for most of us, [...]
Tags: Marketing · Social Media
Dear KFC: Never Underestimate the Power of Free + Word of Mouth
May 11th, 2009 · Comments
Dear KFC Team,
Last week you learned a valuable lesson (no, not that Oprah is queen – we already knew that). You learned, hopefully, not to underestimate the power of Word of Mouth.
To recap, for those who haven’t been stampeded in one of your locations within the past week…
You as a brand, interested in dipping [...]
Tags: Industry News · Marketing · PR · Self-Promotion · Social Media
Want to add Social Media to your marketing mix? Leave it to the experts.
April 17th, 2009 · Comments
This week Marketing Sherpa asks the question “How Knowledgeable are Marketers [about Social Media] who have no Social Media experience?”
Quite an interesting question indeed. With Social Media being a super hyped little pair of buzz words, every agency, self-promoting fameball, or major brand who follows trendy little buzz words has jumped on the tweeting, wall-posting, [...]
Tags: Industry News · Marketing · PR · Self-Promotion · Social Media · Technology
“Beyond Advertising” Study – A Strategic Path to the Digital Customer
April 6th, 2009 · Comments
Marketing channels, such as Word of Mouth Marketing and Online Marketing, are expected to grow to an astounding 27% of overall marketing expenditures by 2012, up from 7% in 2002, according to a new research study recently released by IBM Institute for Business Value titled “Beyond Advertising: Choosing a Strategic Path to the Digital Consumer”.
The [...]
Tags: Industry News · Research
Generating WOM for a New Product or Service that Doesn’t Yet Exist
March 8th, 2009 · Comments
How do you get people excited (and talking) about your great new product or service while it’s still in development? Here are five tips that have proven successful:
Tip #1: Motivation
If you are truly starting “from scratch,” with no existing customers (let alone an existing CRM system or even an email list), you’ll need to think [...]
Tags: Marketing · Social Media


