Affinitive’s Social Media Playground

The idea of “product placement” is one that many entertainment industry veterans are so familiar with, it is likely a part of their daily vocab. There are many memorable examples of product placement throughout the years, including the origin of the “Soap Opera” which comes from the show’s original sponsors, […]

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In 2007, Gen X & Gen Y moms spent an estimated 1.7 trillion dollars on consumer and personal care products. With Mother’s Day fast approaching, have you thought about the importance engaging and reaching moms as part of your WOM strategy?
Some highlights from a recent study released by Keller Fay Group:

Today’s pregnant women and new […]

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It’s been a long time since we’ve heard from Tremor, Proctor & Gamble’s word of mouth marketing unit but based on what Steve Knox had to say last week it might have been worth the wait.
A summary of his points:

Malcolm Gladwell’s ‘Mavens’ are flaky, focus on the ‘Connectors’
Successful WOM programs must have both advocacy […]

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For those of you who might have been following the Forrester Research Marketing Forum 2008 (either via “microblogging” or Twitter), a new set of metrics were put forth to better quantify how consumers engage with products and services.
The engagement model is based on Discovery, Evaluation, Use and Affinity for products and can be used offline […]

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What are you passionate about? Affinitive, a pioneer in the social media and word of mouth marketing space, is seeking a skilled Front-end Web Developer/Producer to join our team and work on fun, innovative and cutting-edge social media/”Web 2.0” projects for great clients.
You will be in charge of front-end development and production for a number […]

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With consumer brands increasingly moving from monitoring conversations to executing word of mouth marketing programs there is a growing need for clarification of the various options available to a brand marketer when executing a WOMM initiative.
Most everyone we talk to understands the need and importance for word of mouth but since it’s still a relatively […]

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