Affinitive’s Social Media Playground

Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing. Brought to you by Affinitive, a word of mouth and social media marketing, technology and strategic solutions firm located in New York City and San Francisco.

Affinitive’s Social Media Playground

Goodbye, IE6… May the Social Web Rise from Your Ashes

February 25th, 2010 · Comments

To say the developers here at Affinitive (and around the world) are happy to see Microsoft’s decade old web browser finally go away is a big understatement. Over the last several years there have been many people advocating for “death to Internet Explorer 6.” But in the last couple of months, several things have come around to finally give IE6 the push out the door.

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Tags: Industry News · Technology

Embeds: A Music Industry Martyr

January 19th, 2010 · Comments

OK Go – This Too Shall Pass from OK Go on Vimeo.
I don’t claim to have any of the answers to the many major issues that are currently plaguing the music industry. If I did, I wouldn’t be sitting at this desk. I’d be in world domination mode somewhere up on Broadway where Bad Boy [...]

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Tags: Industry News · Marketing · Social Media

Want to add Social Media to your marketing mix? Leave it to the experts.

April 17th, 2009 · Comments

This week Marketing Sherpa asks the question “How Knowledgeable are Marketers [about Social Media] who have no Social Media experience?”
Quite an interesting question indeed. With Social Media being a super hyped little pair of buzz words, every agency, self-promoting fameball, or major brand who follows trendy little buzz words has jumped on the tweeting, wall-posting, [...]

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Tags: Industry News · Marketing · PR · Self-Promotion · Social Media · Technology

Inspiration: White House on Vimeo

January 30th, 2009 · Comments

1/31/09: Your Weekly Address from White House on Vimeo.
In thinking about ways in this new year that I could better contribute to Affinitive’s blog, I got inspired by the blog over at everyone’s favorite minimalistic housewares company, SimpleHuman.
Their blog has become a must-read for me, not because they dish out the inside scoop on their [...]

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Tags: Industry News · Self-Promotion · Social Media