Affinitive’s Social Media Playground

Yep, I’m doing it, looking ahead for the next year in social media and making predictions, even though I’m likely to get them all wrong.  The landscape changes so frequently, but looking back at what we thought would happen in 2011 compared to what actually happened can give us insight into which direction we might expect [...]

Client Name: Iovate Health Sciences Solution Type – Digital Promotions, Social Marketing for nutritional supplement brand MuscleTech Objective: Counter declining brand sentiment and support the launch of a new line of products by developing and activating the MuscleTech audience in social media, engaging with targeted communities and influencers to educate and deliver key product and [...]

We’ve been gathering bits and pieces of news that had us buzzing about the water cooler and percolator this week. We’re logging off this week with these in mind: UNLOCK Rihanna’s New Album Rihanna’s UNLOCKED Facebook app has been a success for the singer, gaining her a million new Twitter followers and 700,000 more Facebook [...]

Client: Ubisoft, Your Shape Fitness Evolved Video Game Solution Type: Digital Promotion Technology: Affinitive’s Facebook Sweepstakes Application Summary Your Shape Fitness Evolved (YSFE) sought to target gamers who are passionate about health and enjoy getting fit with video games.  As one of the first games to use Microsoft Kinect, YSFE had the challenge of conveying [...]

I recently came across a pretty nifty widget that illustrates the exponential growth of the “social web”. Similar to the famed National Debt Clock, although the chart doesn’t pull in “real-time” data, the information it dynamically presents is based on a number of key social web data points from a number of sources, i.e.: 20 [...]

The emergence of social media into the mainstream has undoubtedly been a boon to social media professionals.  More and more, both brick-and-mortar and online start ups have been incorporating social media tools such as YouTube, Facebook, Twitter, and LinkedIn, into the day-to-day management of their businesses. As a social media professional, running multiple concurrent client [...]