Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing.... More →
We’ve been gathering bits and pieces of news that had us buzzing about the water cooler and percolator this week. We’re logging off this week with these in mind: UNLOCK Rihanna’s New Album Rihanna’s UNLOCKED Facebook app has been a success for the singer, gaining her a million new Twitter followers and 700,000 more Facebook [...]
Client: Ubisoft, Your Shape Fitness Evolved Video Game Solution Type: Digital Promotion Technology: Affinitive’s Facebook Sweepstakes Application Summary Your Shape Fitness Evolved (YSFE) sought to target gamers who are passionate about health and enjoy getting fit with video games. As one of the first games to use Microsoft Kinect, YSFE had the challenge of conveying [...]
I recently came across a pretty nifty widget that illustrates the exponential growth of the “social web”. Similar to the famed National Debt Clock, although the chart doesn’t pull in “real-time” data, the information it dynamically presents is based on a number of key social web data points from a number of sources, i.e.: 20 [...]